Access-Metro/New York

Announces the introduction of their new Consumer Advisory Panel

Get smart........ Fast

Want to launch a profitable new product for Gen Xers? Prove a hypothesis about aging Boomers? Discover new opportunities within the African American market? Lets say, you want to pitch a new concept to your client, but the meeting is next week and your resources are running low for some “traditional” research. You really just want to bounce some ideas around with your target market, voila!!!! You can convene your own Consumer Advisory Panel.

Our new Consumer Advisory Panel can be used to gather critical intelligence on attitudes and product usage, ideation, innovation, ad or concept testing.. And most critically, IN A TIMELY MANNER.

Our Consumer Advisory Panel is a database of pre-screened respondents who represent many demographics who are initially screened for articulation and creativity and who are willing to participate in focus groups, or idi’s, on very short notice. They are a dedicated group from which you can choose to apply several criteria, such as age, sex, income level, marital status, to form your own “personal panel”. They are “out of the box” thinkers, creative types, who want to share their opinions with people who need to hear it!

Our job is to enrich your knowledge of your target audience to help you make better strategic decisions. We can accomplish this by offering the following package:

Consumer Advisory Panel Includes:

1 Hour Facility Rental
Recruiting of up to 10 respondents per group
Audio taping of session
DVD recording of session
Incentives for 10 respondents

Total Cost $1600
This is almost $1000 less than a “traditional” focus group.  And the reason we can offer this new concept is because the Consumer Advisory Panel is made up of general consumers who you decide upon based on your needs. Although we do not screen for specific product usage, you may ask for general category interest in addition to the demographics you choose., such as food/beverage choices, media, entertainment, technology, fashion, home and garden/beauty and grooming, healthcare, travel, leisure, transportation, just to name a few.